Embedded insurance continues to unlock exciting new avenues for insurers to deliver relevant products at the right moments in customers’ lives. But while much of the focus tends to sit on product design and partner selection, one critical piece of the puzzle is often underestimated: choosing the right technology partner.
The technology partner you select will either enable or hinder your embedded insurance ambitions. As well as being service providers, these partners are also co-creators in your innovation journey, helping you navigate integration complexities, compliance requirements and scalability demands. So what should insurers be looking for when selecting a technology partner to support their embedded strategies?
Speed, flexibility and domain expertise
Embedded models move fast. Opportunities arise quickly and insurers need the agility to respond. A strong technology partner should offer API-first architecture that enables rapid launch and iteration. Look for capabilities such as plug-and-play APIs, low-code or no-code configuration and real-time data exchange. These features are essential to support the flexible, responsive delivery that embedded models demand.
But speed and flexibility alone are not enough. Domain expertise is equally important. Insurance is complex and nuanced. Your technology partner should have a proven understanding of the insurance landscape, including experience in your specific line of business and market. This will ensure they understand the regulatory environment, the product requirements and the customer expectations that come with it.
Alignment on goals and culture
Success in embedded insurance can only be achieved if superior technology is paired with shared vision. The best partnerships happen when both the insurer and the technology partner are aligned on why they are working together and what innovation they are trying to achieve.
Beyond vision, cultural fit matters too. How well do your organisations collaborate? Do your ways of working complement each other? Embedded insurance requires close, ongoing engagement between insurers, technology partners and distribution partners. A good cultural match helps foster the trust, transparency and responsiveness needed for long-term success.
Support, scalability and track record
When evaluating potential technology partners, it is important to look beyond the initial pitch or flashy demo. Ask about their track record. What is their uptime performance? How scalable is their solution? What has their experience been like with post-implementation support?
The real test of any partnership begins after go-live. Your technology partner should be prepared to walk the journey with you post deployment of the initial solution. You need to continually evolve, improve and innovate together.
Roadmap alignment and partner enablement
Roadmap alignment is another key consideration. If your strategy includes exploring parametric products or usage-based insurance, your technology partner needs to be ready to support that direction. Their development roadmap should align with your ambitions, providing the features and capabilities you will need as your embedded insurance offering matures.
Look for partners that enable your teams with configurable tools, branded user interfaces and white-labelling options. This level of flexibility ensures your offering remains consistent with your brand while allowing for the adaptability that embedded channels require.
The role of the technology partner: translator, enabler, collaborator
At SSP, we see our role as much more than just providing the technology platform. We act as translators between insurers and their embedded distribution partners, bridging the gap between insurance complexity and seamless ecosystem integration.
Our API-first approach, sandbox environments, orchestration layers and prebuilt connectors are designed to simplify integration and reduce time to market. We help insurers navigate compliance across different regions, ensuring that regulatory requirements are met without adding unnecessary friction.
Just as importantly, we work with our partners beyond implementation, co-creating future innovations and maintaining shared KPIs to measure success. We believe in investing in the relationship – through training, open dialogue and collaborative roadmap planning – so that all parties in the ecosystem thrive together.
Embedded insurance is a team sport
Embedded insurance is a long-term journey that demands alignment between product, technology and distribution partners. It requires shared goals, mutual trust and ongoing investment in the relationship.
Choosing the right technology partner is about finding someone who understands the complexities of insurance, offers the flexibility and speed you need, and shares your vision for innovation. At SSP, we are proud to play that role, helping insurers unlock the full potential of embedded insurance through technology that works as an enabler, not an obstacle.
If you would like to explore how SSP can support your embedded insurance journey, Contact us today and get in touch with our team.