Reporting directly to Adrian Coupland, Director, Data and Distribution, Atkinson will be responsible for all personal and commercial lines insurance relationships across SSP in the distribution space.
As the balance of power continues to shift towards consumers, insurers need to adopt new models to maintain their profitability. Atkinson’s knowledge and understanding of the new insurance industry that is emerging will help SSP’s clients adapt and put customers at the heart of their business.
As insurers look to adopt a customer-centric approach, there is a wealth of knowledge available that can deliver greater insight on each individual and business. By augmenting clients’ risk details with a plethora of data from third party sources and existing data warehouses, insurers can gain a greater understanding that enables them to benefit from better pricing sophistication, enhance the journey of their customers and reduce fraud levels.
In addition, with the Data Services, Insurer Relationships and Keychoice teams together in a single trading division, insurers can take full advantage of a market-leading distribution channel, as well as SSP’s data access and expertise, its 42% market share and the Keychoice distribution asset.
Atkinson’s appointment has led to further changes in the operating structure of the Data and Distribution division, with Jason Moseley taking on the role of Head of Partner and Data Services. The new position will enable Moseley to focus on taking SSP’s data propositions and offerings to market, as well as helping to create new data-led products to keep customers ahead of the curve in a changing market.
“Having worked for Swinton since 1984, including within the Insurer Development Team, I am looking forward to using my knowledge and expertise to help SSP build a market-leading position in the distribution space,” Atkinson said.
Speaking about the appointment, Adrian Coupland said: “With over 30 years’ experience in the insurance industry, Ron brings with him a first class reputation. He is joining SSP at a very exciting point, as we embark on the next phase of growth and evolution.”