By augmenting clients’ risk details with this plethora of information, insurers can provide more accurate pricing and rating, as well as validating their existing data. As the number of available connections continues to rise, the ability to precisely evaluate risks is likely to lead to unique personalised pricing for each customer.
Such data enrichment increases the ability to manage risk, tackle fraud, build insights for new product design and or even boost the performance of company fleets. At the same time, insurers have a holistic view of individuals which allows them to provide customers with a more personalised and streamlined experience.
SSP’s paper explains how aggregating data from existing warehouses and third party sources makes it easier to recognise and evaluate trends. There are a wide range of data sources already available to insurers to augment their information, including:
Company data
- Proof of existence checks for businesses
- Standard Industrial Classification (SIC) code
- Company financial data
- Full mortgage and charge details
- Company capitalisation
- Alert indicators
- Legal data
Individual data
- Proof of existence checks for directors
- Full director disclosure
- CCJs
- Propensity to claim
- Changed details at the application stage
Positional data
- Telematics data
- Geocoding
- Smart devices and RFID tags
- Local crime statistics for the area
However, insurers still have a huge amount to do to make the most of all the information available. SSP partner IBM estimates that 90% of all data generated by devices such as smartphones, tablets, connected vehicles and applications is never analysed or used.1
SSP believes that data should be integral to providing solutions to the insurance industry. The SSP Intelligent Quotes Hub is delivering sophisticated rating and pricing capability using data from a variety of sources, creating a single customer view across all channels. By working with partners such as LexisNexis, Experian and Equifax to get the right data and then modelling this effectively, SSP is delivering real value to individual insurers.
Dean Richardson, Head of Insurer Sales, Europe at SSP, says:
“There is no downside for insurers to data enrichment; data offers so many benefits from enhanced risk management and reducing fraud, to better pricing and improving their customer experience. It is clear insurers must have a data strategy in place or risk being left behind.
“At SSP, we have invested heavily in developing SSP Intelligent Quotes Hub to produce unique data insights for insurers and intermediaries. Only with as much information as possible, insurers can trade and quote in the most accurate and profitable way.”
Data enrichment is evolving and is forecast to become essential for commercial insurers in the next 18 months. Those insurers which augment their data to achieve better pricing and customer segmentation will be able to maintain a competitive advantage and gain market share.
