The deal will give over 500 Keychoice members across the country exclusive access to an enhanced version of AXA Personal Intermediary’s bedroom-rated Extra home product.
The enhancements add unlimited buildings and contents cover in addition to the standard cover which includes valuables up to £30,000, worldwide personal possessions up to £25,000 and business equipment up to £5,000.
Carol Hughes, Head of Regional Broker Development at AXA, said:
“We are delighted to have entered into partnership with Keychoice and to have been able to create an offering that delivers a real differentiator to its members.
“Regional brokers are a central element of our intermediated personal lines strategy and this deal gives us further access to these brokers under the Keychoice umbrella.
“AXA will always strive to create offerings that meet our brokers’ needs and this latest deal is just another example of that approach.”
Adrian Coupland, Managing Director, Keychoice, Insurer Partnerships and Data Services, added:
“We are delighted to be partnering with AXA to offer Keychoice Extra Plus to our members. At Keychoice we are committed to ensuring we provide our members with the products they need with advantaged trading terms.”
Both parties are in talks to pursue other opportunities and build upon the existing relationship.
